Antonio Rull

Dec 2024 — Now · Remote

Senior Product Manager · Bitban Technologies

B2B SaaS CMS for media outlets and TV channels across Europe and LATAM.

• Lead strategy and roadmap of an AI Assistant for newsrooms — reduces time-to-publish, lifts SEO and media revenue.
• Introduced PostHog as the internal product analytics platform; run A/B tests to prioritize the roadmap.

May 2022 — Sep 2024 · Remote

Senior Product Manager · Mediagenix

B2B SaaS for video scheduling & distribution — WarnerMedia, BBC, ITV, HBO.

• Owned strategic vision and roadmap for the On-Demand product within Scheduling.
• Drove discovery-to-GTM remotely across Engineering, Sales, Design, and Support.
• Built pricing with the VP Scheduling and the Revenue organization.

Dec 2020 — Apr 2022 · Remote

Product Manager · Marketgoo

B2B2C SEO SaaS distributed via hosting providers.

• Launched a white-label WordPress plugin with 5 hosting partners — €4K MRR in 6 months.
• Quarterly OKRs using Shape Up; discovery and user research to grow and retain users.

May 2019 — Jul 2020 · Madrid

Product Manager · El Confidencial

B2C subscriptions for a leading Spanish news publication.

• Launched EC Previum, the publication's first subscription product (still live today).
• +5% incremental revenue within 6 months of launch.

Dec 2014 — Dec 2018 · Madrid

Product Manager & Analyst · eldiario.es

B2C news publication with subscription-based business model.

• Led an in-house subscription SaaS funded with €250K by the Google News Initiative.
• +20% acquisition, retention and billing growth in 6 months.